I am a Board Certified Behaviour Analyst (BCBA). In my professional life, I look at data, analyze environmental variables, and design contingencies to change behaviour.
But here is the honest truth: Behaviour science is often trapped in a box.
It is usually relegated to clinical settings, special education classrooms, or dense academic journals. While that work is vital, it leaves a massive gap in the real world. We have a science that literally explains why people do what they do, yet most people are guessing their way through business, parenting, and personal habits.
I am starting Understand Behaviour to break the science out of the box.
The "Why"
I have a wife and two kids under the age of five. If you are a parent, you know that "best practice" often goes out the window at 5:00 PM on a Wednesday. I am navigating the same chaos as you, but I am doing it with a lens that sees the function behind the meltdown.
I am interested in the mechanics of behaviour. How do we actually arrange our environment to be productive? How do people actually behave (not how they say they behave)? What are some of the common mistakes we make everyday?
What This Blog Is
This is not a clinical resource. I am not here to write IEP goals.
I am here to leverage behaviour science to solve "normal", everyday problems that we usually ignore or complain about.
Expect content that sits at the intersection of:
Parenting Survival: Real talk on reinforcement and behaviour management for those with a busy household, without the "perfect parent" guilt.
The Behaviour of Business: Looking at marketing, sales, and productivity through the lens of behavioural contingencies.
Policy & Environment: How government decisions actually land at the kitchen table. We will look at how Canadian policy impacts the choices families are forced to make.
Self-Management: How to trick your own brain into doing the hard work required to build something new.
The Goal
I am building this brand in public to bring awareness to the most practical science in the world.
My goal is to demonstrate that you don't need years of training or a clinical degree to use this science to improve your life. We will work together to view our everyday challenges through a different lens.
Whether you are running a business or raising a family, the principles of behaviour remain the same. And once you see them, you can make positive change.
Let’s Understand Behaviour.